Today we had a campaign marketing meeting with our great advertising and marketing team. The timeline for developing a brand, tag lines and design come months and months in advance of the hotel opening. An important aspect of the marketing and branding is that it matches the feel of the guest experience and the hotel design internally. Creating a brand that is layered across all aspects and flows well together is key to keeping your brand on the guests minds.
We discussed many topics today from our marketing ad campaign coming up to simple key packet designs for the front desk. The designs and ads we have in development are awesome and I cannot wait to show you, but not yet. Stay tuned to see them released later this year.