As the Director of Sales and Marketing opening a brand new hotel you have to think to yourself, “What is the community and culture of the people where our new hotel is located?” A hotel needs to take a large role in the community, thus it is very important it participates. Your hotel provides employment, creates tourism and provides a location for locals to meet for events. A hotel can be a catalyst in an area to drive business, allow people to connect and help the community move forward together.
From a sales stand point a hotel needs to know the locals to help them succeed in their community. Do they have meetings? Do they have people traveling into town? I wrote an article for a blog titled Liz King Events out of NYC that in a summary states, success comes from stability in your network (family, friends and business connections) and a focus on helping those around you succeed will be returned by them to you and then you truly will find success.
Take time to meet the people who live in your community and be social. Learn who works there, who lives there, who travels there. The definition of a community is “a social group of any size whose members reside in a specific locality, share government, and often have a common cultural and historical heritage.” As a hotel we are now a part of the community and are excited to moving it forward and making it better with everyone else.
Keep an eye out for me in the area at local charity events, parties, functions and out in the community introducing myself and saying hi. I am familiar with the Chicago area but became a new resident of River North a few months ago and am excited about this community and connections it holds.
Connect with me on Twitter @adamschomaker and don’t forget to follow The Godfrey Hotel there as well @godfreyhotel.
Director of Sales and Marketing
The Godfrey Hotel Chicago